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Restless Spirits – Do You Fight Convention with Conviction?

See how Edwina Dunn, Data Scientist and CEO of Starcount, is using a distinct set of values, beliefs and passions to drive her success in an exclusive interview with Vanity Fair London Editor, Henry Porter.

For almost 30 years Edwina Dunn has used data to tell stories that transform businesses: her own, which grew from a two-person start-up to a £500m global organisation with 1,500 employees, and those of her clients. Most famously, she helped Tesco double its market share in a year, with pioneering data insight that led to the Clubcard loyalty scheme. Edwina’s firm brought radically new capabilities to consumer businesses around the world, delivering the consumer directly into the boardroom.

“The modern day data scientist is the story teller”

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Edwina also believes that great work comes through hard work, and collaborating with people and companies prepared to back innovation and insight, such as Investec Private Bank. “I like the fact that Investec is very clearly entrepreneurial and makes an effort to respond to the fact that, as an entrepreneur, I have a distinct set of values, beliefs and passions” says Dunn. Those qualities of tenacity, drive and vision continue to drive her success.

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