See how Jaimie Fuller, Chairman of sports compression company SKINS, is using sport to improve social progress in an exclusive interview with Vanity Fair London Editor, Henry Porter.
Jaimie Fuller believes that brands can make real, positive changes to people’s lives, not only to profit margins. Ideally, they can do both, and as Chairman of SKINS, the compression sportswear brand, he is proving his theory. His campaigns have highlighted corruption in the likes of FIFA and cycling’s UCI, as well as tackling racism and gender inequality in sport.
“85-90% of my time is spent on non-commercial issues”
Fuller carefully chooses collaborators and partners, such as Investec Private Bank, that support his unconventional entrepreneurism. “I strongly believe,” he says “there are rewards for those who are prepared to genuinely go outside the box.